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PSD To XHTML – For A Successful Website

“Staying ahead of the competition” has always been a strong motivating factor in business. It is just as true on the Internet as anywhere else. In fact, by its very nature, the Internet is global and therefore aggressive. You are not simply fighting off your neighborhood rivals.

As with any brick and mortar company your website is the store-front of your business. Your window dressing had better be good because the world is looking in. So how do you make sure that your website looks good; is accessible to as many visitors as possible and user friendly too?

The obvious answer would be to have an attractive site, well designed and simple to navigate. Right on! The other answers are in the realm of the technical. It must be compatible with the numerous browsers available; it must be right up there in terms of search engine optimization and your conversion service provider must know what he is doing and what you want.

Where Does the PSD to XHTML Conversion Come in?

Before you decide to carry out a PSD to XHTML conversion you have to know something about PSD and why it needs to be converted. PSD is an acronym for PhotoShop Document and is a graphics editing program developed and published by Adobe Systems.

PSD is an image file. PSD files are generally layered files. The brilliant aspect and advantage of the layer format is that if you don’t like one feature of an image that you have created you can change or edit just that feature only, without changing the rest of the image. This file format has become so popular that many graphic software programmes are designed to be compatible with this file format. It also the reason the process is called PSD to XHTML conversion.

Here Is How PSD To XHTML Conversion Works:

Designers of websites make images or graphic files, which are generally PSD files, for the site. There are other graphic software formats like illustrator. Each format can be recognized by its file ending tags such as *.psd, *.ai, *.png, and *.jpeg. However, these files are simple pictures or illustrated simulations of the designer’s creative vision. They have no life or movement and are of not much utility.

The XHTML coder will convert these graphic files using XHTML/CSS mark up codes. The conversion makes the files W3C compliant, search engine optimized (SEO) and compatible with all internet browsers. The files also become easy to change and adapt. The conversion is done by ‘slicing’ the files. Developers will slice the whole design (file) into specific divisions and then carry out their coding exercise.

The great thing about this conversion is that it is cost effective and does not require much time. The average time taken to convert a page is somewhere between 4 working hours to a whole working day, depending on the complexity of the page.

Who Does The Conversion?

The conversion process is a very important one and therefore you need to choose your service provider carefully or else it could be a case of ‘money down the drain.’ So do your research and check out various media, blogs and forums before you settle on a XHTML conversion service provider.